Hedons

Work: Brand Strategy, Brand Identity, Art Direction
Date: 2022

Details: The scent brand is equated to hedonism and the pursuit of pleasure. Highly erotic, the perfumes and scents are inspired by moments in history in which secrecy and seduction were involved.

︎︎︎My Role: Art Director, designer and strategist

Work: Brand Strategy, Brand Identity, Art Direction
Date: 2022

Details: The scent brand is equated to hedonism and the pursuit of pleasure. Highly erotic, the perfumes and scents are inspired by moments in history in which secrecy and seduction were involved.

︎︎︎My Role: Art Director, designer and strategist

Jean Dousset

Work: Brand Strategy, Brand Identity, Art Direction
Date: 2023

Details: Jean Dousset is a designer lab diamond and fine jewelry brand that stands for breaking conventions and indulging one’s desires without compromise. “Never Mined. All mine.” Is our leading message, and inspiration behind campaign concepts. “Never Mined. All Mine” announces our shift to offering 100% lab-grown diamonds while boldly staking our claim as a lifestyle brand with a fresh perspective that eschews the traditional tropes of the diamond industry and instead embrace an indulgent, rebellious, and tantalizing new representation of luxury.

︎︎︎My Role: Art Director and graphic designer
︎︎︎Studio: Truffl
︎︎︎Photographer: Frankie Bautista
︎︎︎Designer: Matti Vandersee

Work: Brand Identity
Date: 2023

Details: Lightning Fit is the key to allowing mind, body, and science to work together and optimize health for your strongest you. Through innovation and smart technology, we activate a power within. This is the frontier of fitness, with an unstoppable “I’ll meet you at the top” mentality.

︎︎︎My Role: Art Director and Designer
︎︎︎Studio: Outset
︎︎︎Designers: Aubrey Bengtzen-Jones, Crystal Lund, Rachael Gibilterra

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Work: Branding, Print Assets,
Digital Marketing, Social Media Strategy, Packaging
Date: 2020

Details: The sensual loungewear brand needed a refresh, and we created something the connects to the softer sidelife. I was a part of the team that built the visual identity system and built their brand style guide.

Work: Brand Identity, Packaging, Print Assets, Web Design, Digital Assets
Date: 2021

Details: Tenoverten is rooted in the belief that our hands truly enable us to have an emotional connection with others. They allow us to draw people close, in trust, affection, and connectedness.