Lightning Fit

Work: Brand Identity
Date: 2023

Details: Lightning Fit is the key to allowing mind, body, and science to work together and optimize health for your strongest you. Through innovation and smart technology, we activate a power within. This is the frontier of fitness, with an unstoppable “I’ll meet you at the top” mentality.
︎︎︎My Role: Art Director and Designer
︎︎︎Studio: Outset
︎︎︎Designers: Aubrey Bengtzen-Jones, Crystal Lund, Rachael Gibilterra