Jean Dousset
2024
Work
Brand Strategy, Brand Identity, Art Direction
Details
Jean Dousset is a designer lab diamond and fine jewelry brand that stands for breaking conventions and indulging one’s desires without compromise. “Never Mined. All mine.” Is our leading message, and inspiration behind campaign concepts. “Never Mined. All Mine” announces our shift to offering 100% lab-grown diamonds while boldly staking our claim as a lifestyle brand with a fresh perspective that eschews the traditional tropes of the diamond industry and instead embrace an indulgent, rebellious, and tantalizing new representation of luxury.
Credits
Studio: Truffl
Photographer: Frankie Bautista
Designer: Mattie Vandersee
2024
Work
Brand Strategy, Brand Identity, Art Direction
Details
Jean Dousset is a designer lab diamond and fine jewelry brand that stands for breaking conventions and indulging one’s desires without compromise. “Never Mined. All mine.” Is our leading message, and inspiration behind campaign concepts. “Never Mined. All Mine” announces our shift to offering 100% lab-grown diamonds while boldly staking our claim as a lifestyle brand with a fresh perspective that eschews the traditional tropes of the diamond industry and instead embrace an indulgent, rebellious, and tantalizing new representation of luxury.
Credits
Studio: Truffl
Photographer: Frankie Bautista
Designer: Mattie Vandersee
